I had the pleasure of attending this year’s Direct Marketing Association conference and have been talking to a few attendees about their thoughts on the conference and on what businesses are doing to market during thougher economic times. I’ve interviewed a few people of behalf of StormDawg, so look for those on the blog soon.
I also had the pleasure of being the infoGROUP / StormDawg prize patrol here at DMA2009. During our demos of Yesmail’s Enterprise 7, Marketzone Platinum, Marketzone GOLD, infoCONNECT and others, I gave away tons of Dell Netbooks, some Flipcams and a few iTouches. Here are some of the videos from the demos and the winners!
Kristin Hermann talks about Marketzone GOLD
Tom MacDonald of Worldcolor wins a Netbook:
Look for more DMA updates, pics and videos soon! And as StormDawg would say, “Don’t work too hard!”
Hey all,
This is going to be a wild week. I am getting ready to head out to San Diego to the annual DMA conference. I will be interviewing folks and putting some of their comments on the blog via a webcam. It should be fun and hopefully informative. Later, I will be in New York speaking to a group about how the economy is affecting consumer behavior. I will share some of that research with you all later.
My small business antennae went up last week because of a conversation I heard about one of our stimulus package contestants. A young man named Keith Fix (who I shouted out to a couple of weeks ago) was getting interviewed by Entrepreneur magazine. It turns out Keith has a great business model but is at a crossroads with his business. Is he really ready to make it grow? Check out his website: http://www.provenpowerful.com/
Keith’s business does tech support for computer owners, much like the Geek Squad, but he does it at a much lower cost. Keith is very particular about who he hires. He looks for people who not only have the skills but also are an exact fit for the culture of his business. It only takes him about one hour to bring a new hire up to speed and put them to work. The problem is, because he is so particular, his pool of potential employees is quite small.
In order for Keith to grow his business he will have to hire more employees and he may need to compromise his standards. This is an example of a decision that needs to be made and it might not be the economically rationale decision. Keith is a college student and maybe he isn’t ready to have his business take off quite yet. Maybe he should finish school?
That is Keith’s decision to make! P.S. 14 of the top 50 billionaires dropped out of college. 14 out of how many drop-outs….the odds aren’t that great.
Everything you and your small business need to do to market successfully and survive in any economy. Stories, News, Research, and even a monthly FREE marketing giveaway! read more about me, or email me at StormDawg@infoGROUP.com.
